About Atlanta Falcons
100% of the net proceeds benefit the Atlanta Falcons Youth Foundation’s youth and high school football initiatives. The Atlanta Falcons Youth Foundation was established in 1985 to serve as the philanthropic arm of the Atlanta Falcons. Since Arthur Blank acquired the Falcons in 2002, AFYF has grown to be the largest owner-funded foundation in the NFL, providing grants to nonprofits across Georgia. The AFYF supports youth and high school football throughout the state including Youth Team/C squad of the Week, Captain in the Community, Coach of the Week, refurbished football equipment and minor field repair grants, Atlanta Falcons Gatorade Junior Training Camps and much more.